Video Marketing

The perfect way to connect with your customers

10 REASONS WHY IT’S ESSENTIAL FOR YOUR COMPANY

Video has the ability to transmit large amounts of information about your company or organization. A short 10-15 second video can share a great deal of historical, emotional and academic information purely from the imagery in a particular shot, scene or graphic. Once we have created a video for you (using your data, photos, footage and details), you’ll be able to communicate in way that’s far superior to all other marketing tools.

 

1. CUSTOMERS WATCH MORE VIDEOS
YouTube alone has more than 4 billion views per day and it’s the second largest search engine right after Google (who own YouTube).
78% of people watch at least one video on YouTube every week.
55% of people watch YouTube videos every day
92% of B2B customers watch online video
34% of shoppers watch online video
48% of consumers say they TRUST online video ads


2. VIDEO IS HELPING YOUR COMPETITION
Smart businesses use video marketing as a tactic to improve consumer engagement by including video in emails which:
Increases open-rates by 5.6%
Increases click-through rates by 96%
80% increase in conversions when video is added to a landing page
81% of senior marketing executives now use online video content in their marketing programs.
More than half of executives (52%) watch work related videos on YouTube every week.
75% of executives watch work related videos on business related websites every week.


3. IT’S EASY TO SEARCH FOR VIDEO
70% of the top 100 search listings on Google are video results.
Video on social media can affect organic Google search results as well as be an entry point to your website.


4. VIDEO IS MOBILE
Online video now accounts for 50% of all mobile traffic and 69% of traffic on certain networks
More than 85% of marketers have reported that they plan to increase their mobile advertising budgets in the near future.
30 second mobile video ads have an 88.3% completion rate.


5. BEHAVIOUR ANALYTICS
YouTube and other video hosting sites provide extensive viewer data that can give you a deep insight into the behaviour of viewers who interact with your video.


6. CONVERSIONS
Amazon, Dell and other online retailers have publicly shared statistics showing that a posted video can
increase the odds of a customer purchasing an item by as much as 35%.


7. EFFICIENCY
Software developers continually find new ways to integrate sites so that video messages can be easily shared and broadcast via social media networking.


8. SEO (Search Engine Optimization)
Bing, Google, Yahoo and other internet search sites have made video a key factor in their search formulas.
Posting an abundance of videos on your website can move you higher in search rankings.


9. EMOTIONAL BENEFITS
Video offers the opportunity to use sight and sound to connect emotionally with viewers via storytelling.
Video entertains and influences viewers by invoking a series of emotions that result from showing images that connect their hearts and their brains with your product or service.


10. SOCIAL MEDIA SHARING
More than 500 years worth of YouTube videos are watched daily on Facebook.
More that 700 YouTube videos are shared on twitter every minute.
Video sharing is a huge part of social media and social media can be used to get your message out there in a fun and shareable way.


Once you have decided to order a custom made video from My Icon Branding we’ll need the following:
· A brief description of what you want your video say (any specific words or messages) and any colour themes and moods.
· We’ll need your company artwork/logo if you want this included in the video (most videos either start or finish with a logo and contact details).
· Photos or video clips you’d like us to use in your video. (these could be your products, office, factory, shop etc).
· Any other company info you feel is relevant (this would usually be covered in the “about us” page on your website)
If we need any other information we’ll contact you.
You can select the video length you require from the drop down. If you require a different length video please contact us.
When we have compiled your video we’ll email you a watermarked version for you to approve. Once you are happy with your video we’ll email you the final version which you’ll be able to upload straight to your social media account, you tube channel or website.

If you have any questions you can email us or send us an ebay message and we’ll get back to you immediately.
If you’d like to see some of our example you can find them on our youtube channel: My Icon Branding